November Book

The Prize Winner of Defiance, Ohio:

How My Mother Raised 10 Kids on 25 Words or Less

by

Terry Ryan

Married to a man with violent tendencies and a severe drinking problem, Evelyn Ryan managed to keep her 10 children fed and housed during the 1950s and '60s by entering--and winning--contests for rhymed jingles and advertising slogans of 25-words-or-less. This engaging and quick-witted biography written by daughter Terry relates how Evelyn submitted multiple entries, under various names, for contests sponsored by Dial soap, Lipton soup, Paper Mate pens, Kleenex Tissues and any number of other manufacturers, and won a wild assortment of prizes, including toasters, bikes, basketballs, and all-you-can-grab supermarket shopping sprees. Sometimes she even hit the jackpot, as when a Beech Nut jingle contest netted a Triumph TR3 sports car, a jukebox, a trip to New York and an appearance on the Merv Griffin show. But the Ryans' means were so limited that even a $25 prize was an economic boon. Between contests, Ryan provides dry-eyed glimpses of her father's violence, family medical emergencies and the crushing poverty of everyday life, showcasing the resilience of a mother who, despite her own problems, spurned television's Queen for a Day for making victims of its contestants. The result is a quirky, heartwarming celebration of one woman's resourcefulness, and of the wacky enticements of 1950s consumer culture.